A driving force in communications, Myriam Achard has more than 20 years of experience in public relations. For the past 12 years, she has worked with Phoebe Greenberg to develop and promote the Canadian and international avant-garde arts scene. She has been a Director of PR and Communications at the Phi Centre since it opened in 2012. Since 2015, Myriam has been researching immersive and interactive works to showcase at the Phi Centre as part of the VR exhibits. She also curates the Phi Centre’s Virtual Reality Garden programming. The installation has been invited to festivals and events such as: Marché du film (Cannes), Mutek.JP (Tokyo), FuturePlay (Edinburgh), IFP (New York), and many more.