Hessie Jones, is a seasoned digital strategist, author, tech geek and data junkie. She has spent the last 17 years on the internet in online publishing, digital advertising and tech startups. As a marketer, she saw things change rapidly when search and social started to change the game for advertising and decided to figure out how the new market dynamics would change corporate environments forever: in process, in culture and in mindset. She launched her own business in social intelligence and through the weekly think tanks she curated, she began to understood the generational divide in this changing technology landscape. Currently, Hessie is Cofounder and CMO of Salsa AI — and organization building Artificial Intelligence for everyone. She is also a regular contributor to Towards Data Science and Cognitive World publications.