Alistair Croll (Host)


Alistair is an entrepreneur, author, event organizer and a Visiting Executive at Harvard Business School. He spends a lot of time understanding how organizations of all sizes can use data to make better decisions, and on startup acceleration. His particular fascination is with happens when the rubber of technology meets the road of technology.

Alistair has worked in tech most of his life as a product manager. He has also been directly involved in the launch of five major conferences: O’Reilly’s Strata; Techweb’s Cloud Connect; Interop’s Enterprise Cloud Summit; the International Startup Festival; and GigaOm’s Structure. Alistair has also spoken at a variety of other conferences, including Le Web, Web2Expo, IGT, Velocity, Lean UX, Enterprise 2.0, Mesh, and eMetrics.

Alistair has written three books on technology and entrepreneurship: Lean Analytics (2013); Complete Web Monitoring (2009) and Managing Bandwidth (1999) and contributed to a number of sites, including GigaOm, Mashable, and O’Reilly Radar. When time allows Alistair also writes for Tilt the Windmill, O’Reilly Radar, and Solve for Interesting.

In 1999, Alistair co-founded Coradiant, an early pioneer in User Experience Management acquired by BMC in April, 2011. Coradiant grew from Networkshop, a company Alistair founded with Eric Packman (a longtime friend and co-conspirator) in 1997. Alistair has also worked for 3Com Corporation, Primary Access, and Eicon Technology.

Alistair graduated from Dalhousie University with a B.Com (Honours) and an advanced major in Strategic Marketing.


Welcome to Startupfest 2022 - it's time for your Fresh Start!

13/07/2022 13.00 - 13.25


Startups are the intersection of engineering and hustle. And while we’ve been furiously building things over the past two years, we’ve lost our hustle muscle. Host Alistair Croll explains how Startupfest will help you discover fresh faces, explore new ideas, and rekindle friendships.

Question Qube

14/07/2022 10.10 - 10.30

AuditoriumAuditoriumNetworking Activation

A tossable microphone bounces startup questions around the room for founders and funders to answer and spark discussions.

Join us for this fast paced, fun, interactive ice breaker that will have you reconnecting with familiar faces, meeting new ones and finding out what’s front of mind for the startup ecosystem!

Startupfest quiz

15/07/2022 10.00 - 10.15

AuditoriumAuditoriumInteractive session

Test your knowledge in our Startupfest Quiz! There will be prizes!

Demographic aerobics

15/07/2022 11.15 - 11.20

AuditoriumAuditoriumInteractive session

Audience surveys that get your blood moving.