Mohannad (Mo) El-Barachi

General Manager, SweetIQ
Senior Vice-President, ReachLocal

Mohannad El-Barachi is an Egyptian-born tech-entrepreneur, executive, and business strategist. Co-founder of SweetIQ, a marketing hub helping multi-location brands and marketing agencies effectively increase in-store foot traffic via local search. In 2017 he led the company to its acquisition by ReachLocal, a USA TODAY NETWORK company and a part of Gannett Co., Inc. (NYSE: GCI). Today he continues to lead the organization running both the SweetIQ product and acting as Senior Vice President for ReachLocal.


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