Jody Sherman co-founded ecomom.com in 2009 out of a desire to help moms with the myriad decisions they face on a daily basis. Sherman felt that helping them sort through the confusing and often misleading information about what is safe to put in, on, and around their families would be the best way to help effect change that would be good for children and also good for the planet. Since its founding, ecomom has evolved into the leading e-commerce web site and brand dedicated to educating and assisting women and families with products, services, information, and support about how to instill eco-friendly living into their daily lives.

Before co-founding ecomom, Sherman served as Co-Founder and Executive VP at Virgin Charter, Inc., an online air charter service. Prior to this venture, Sherman spent time managing business and corporate development, fundraising, mergers and acquisitions work, and much more. He was an executive for companies like Andojo (a venture capital fund focused on Internet and information technology companies), ClairMail (a business computer software company), The Groove Alliance (a videogame development platform), Comedy World (a media syndication company), Xoom and its later iteration, NBCi (an early Internet venture from the NBC broadcast network), BuyDirect (an Internet e-tailer), Internet search engine company Lycos, and others. Before those senior positions, Sherman was a sales manager for several technology-oriented companies after launching his career with a start up cellular telephone company he founded, shortly after leaving the United States Navy.